Es ist Jogging für die Seele dabeizusein.

Prof. Dr. Dr. Med. Edith Huland, German
Urologische Klinik, UKE

photo shoot

Be a model for four hours - the making of an advertising campaign

On a bright Sunday morning in Hamburg in late summer 2009 eight women meet with photographer Ursula Sonnenberg for a photo shoot. On the agenda: different settings for a new PWF advertising campaign.

Models_250

Group portrait with photographer: Ursula (left) gives directions

Briefing for Ursula

The briefing for Ursula: Take the keywords women, network, international and business plus a representative cross-section of PWF women and create visual images.
The models: members and guests of PWF. Most of them have never done a photo shoot before.

Pat and Ute make-up

Behind the studio, off set, the models are made up

Table set

Setting for the second office motif with Anette and Danielle

Rather reserved

"Usually I‘m a rather reserved person in front of the camera, but for PWF I could bring myself to pose. And within a few minutes I overcame my self-consciousness - thanks to Ursula and her husband. I’m looking forward to seeing the end result." Pat Pledger

Pat and Nat

Pat und Nat rehearse the setting "communication in the office"

New experience

"It was a new experience for me and I enjoyed it much more than I expected." Wendy Sprock

Ute and Wendy make-up

Make-up artist Ute works tirelessly to give each model a natural look

Catering

Time for refreshments: fresh plums and other treats were provided

Where to see us

When and where the ad will appear will be announced here shortly.

Kohun and Nat

Small diversion: while mum Danielle is posing, Kohun (right) and Nat sit Leo

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