Es ist Jogging für die Seele dabeizusein.
Prof. Dr. Dr. Med. Edith Huland, German
Urologische Klinik, UKE
photo shoot
Be a model for four hours - the making of an advertising campaign
On a bright Sunday morning in Hamburg in late summer 2009 eight women meet with photographer Ursula Sonnenberg for a photo shoot. On the agenda: different settings for a new PWF advertising campaign.
Group portrait with photographer: Ursula (left) gives directions
Briefing for Ursula
The briefing for Ursula: Take the keywords women, network, international and business plus a representative cross-section of PWF women and create visual images.
The models: members and guests of PWF. Most of them have never done a photo shoot before.
Behind the studio, off set, the models are made up
Setting for the second office motif with Anette and Danielle
Rather reserved
"Usually I‘m a rather reserved person in front of the camera, but for PWF I could bring myself to pose. And within a few minutes I overcame my self-consciousness - thanks to Ursula and her husband. I’m looking forward to seeing the end result." Pat Pledger
Pat und Nat rehearse the setting "communication in the office"
New experience
"It was a new experience for me and I enjoyed it much more than I expected." Wendy Sprock
Make-up artist Ute works tirelessly to give each model a natural look
Time for refreshments: fresh plums and other treats were provided
Where to see us
When and where the ad will appear will be announced here shortly.
Small diversion: while mum Danielle is posing, Kohun (right) and Nat sit Leo